In The Field

Written by our Sales and Service teams, these regular columns share first-hand observations from the field – from emerging industry trends and practical challenges, to customer feedback and the innovations we’re developing to shape modern spraying.

in the field with david main

In The Field: December 2025

As I look back over the past few months, it’s been one of the busiest periods I’ve had in the field for a long time. September kicked off with a full schedule of demos, by the time October rolled around we were straight back into more…

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in the field with david main

In The Field September 2025

Since taking over as Technical Sales Manager for the North, I don’t know where the last four months have gone! The level of interest in our sprayers has been nothing short of phenomenal. We’re seeing interest across a range of boom widths, typically between 24 to 36 meters. The RB35 figures heavily in the various configurations…

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In The Field with Fraser Topping logo

In The Field May 2025

As a service team we cover the length and breadth of the UK. The furthest I’ve travelled was to a job on the outskirts of Edinburgh. A machine service in Land’s End was much closer to home, but generally my work takes me to Cumbia, Lancashire, Lincoln, Norfolk, and everywhere in between…

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In The Field with Carl Goff

In The Field December 2024

It’s fair to say that 2024 was a challenging year for the agricultural sector. It’s part of our national psyche to moan about the weather, but the excessive rainfall during winter into spring dealt a cruel blow to farmers; to the extent that in some cases fields were written off for the entire season…

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In The Field with Carl Goff

In The Field April 2024

Technical Sales Manager Carl Goff talks about our 2024 demo programme, how we measure up against trailed sprayers when it comes to traversing softer ground, and some surprising news about the residual value of a Bateman sprayer…

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in the field with jonathan hardy column graphic

In The Field November 2023

Technical Sales Manager Jonathan Hardy discusses our recent sprayer updates, the longevity of our legacy crop sprayers, and why our Variable Geometry boom is still a leader in the field…

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In The Field with Carl Goff

In The Field August 2023

Technical Sales Manager Carl Goff discusses Cereals Event, our ongoing demo programme, the benefits of pulse width modulation, how our preowned machines hold up in value, and much more…

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In The Field with Carl Goff

In The Field May 2023

Having completed my first year at Bateman, I’m pleased to say that all my preconceived thoughts about Bateman, the quality of machines, backup and the attention to detail has exceeded my expectations. I’m certainly enjoying the challenge…

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