Bateman Sprayers | News | Company Updates | A new marque for a new moment

As we celebrate our 50th year we have chosen this landmark moment to unveil a bold new brand identity, one that honours our past while propelling us decisively into the future.

The newly crafted Bateman marque is far more than a visual update; it is a distilled expression of our company’s DNA, capturing the essence of what has shaped Bateman for half a century.

At its core lies a proud sense of place. Our story began on a farm in Devon where we remain to this day. The new Bateman logo marque pays tribute to our heritage by drawing inspiration from the flag of Devon. Its structured geometry and confident lines echo the landscape that first forged the company’s spirit.

The deep green evokes the region’s rural landscape, while our signature red represents our long-standing legacy,
built on generations of engineering expertise. The red accent also introduces a new layer of energy; a subtle touch of automotive inspired passion that reflects Bateman’s forward-looking ambition.

It signals momentum, performance and precision, qualities that have long defined the company’s engineering approach.

These upgrades capture the very essence of Bateman; innovative thinking, simply applied. Of course, some things haven’t changed and never will. We still believe a Bateman should be easy to run, dependable every morning and hold its value for years to come. Every component is still thoroughly tested before it’s placed on one of our machines. Above everything else we still value the relationships we’ve built with our customers.